Pitching perfect: The art of pitching
ABSW workshop with our expert from the BMJ, Mun Keat Looi
Build a strong foundation to write (and evaluate) pitches for a variety of outlets.
Who is this for: Anyone who has to persuade someone to commission their work. Whether you're freelance or staff, at the start of your career or with experience, this session will give insights into what editors and managers look for when assessing a plethora of ideas. With interactive group work as well as presented examples, this will provide practical advice on how to stand out from an increasingly crowded and noisy field of competitors.
Workshop leader: Mun Keat Looi, International News & Features Editor at The BMJ (British Medical Journal) and journalism lecturer at Imperial College London
Please register by noon on Wednesday, 16 September
Date: Wednesday, 23 September
Time: 18:30-20:00
Venue: The Royal Society, 6-9 Carlton House Terrace, London SW1Y 5AG
- ABSW Full/Associate Member: £35
- ABSW Student Member: £20
- Non member: £135
- Non member student: £70
Why not join the ABSW and receive all the benefits of membership including the discounted rate above?
Mun Keat Looi is a journalist with 20 years experience in science and health journalism, digital content, longform features, narrative storytelling, growth/audience engagement and social media. He is International News & Features Editor at The BMJ (British Medical Journal) and journalism lecturer at Imperial College London Mun-Keat has authored two books, ‘Big Questions in Science: The quest to solve the great unknowns‘ (2013) and the Geek Guide to Life (2016) and has written and produced news, features, podcasts, and videos for Quartz, The Guardian, BBC Focus, Chemistry World and others. He was awarded the silver Rising Star Award at the 2015 British Media Awards and wrote the Association of British Science Writers’ ‘How to become a science writer‘ guide. In previous lives, he was Commissioning Editor for the award-winning longform magazine Mosaic.
