Today (1 June) sees the release of the pilot issue of the new free digital ‘science lifestyle’ magazine, Guru. The magazine’s producers hope that it “will get people get excited and inspired about science”.

Edited by Stuart Farrimond, Guru will be published bi-monthly and aims to cover the importance of science in everyday life "without being geeky".

"At the moment those with academic interests in science are well catered for by existing publishers," said Farrimond. "There are a variety of magazines and periodicals which focus on science and technology subjects. However, the majority of these publications attract a demographic with either prior expertise or a specialist interest in that field … Our vision is to make science engaging and understandable to a lay reader who has little or no scientific background".

The first issue covers many areas including the science of decision making, common misconceptions about medicine and the do-it-yourself satellite project CubeSat.

Marketing itself as a 'science lifestyle' magazine it aims to target people who are interested in the world around them, but who would never pick up a 'science' magazine. It also seeks to harness the power of new technology, having been designed to look attractive and easy to read on computers, e-tablets and smart phones.

The publication's content is crowd-sourced, which makes it an interesting possible platform for science writers and bloggers, and a potentially valuable first publishing experience.

 

Read more:

Aberdeen launches student science magazine

Eureka: an inspired decision?

 

 
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